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ÓX, Reykjavík: Some Things You Should Discover for Yourself

  • Writer: Sarah
    Sarah
  • Mar 10
  • 4 min read

There's a graffitied door on Laugavegur with a doorbell that says AMMA DON. That's all I'll say about how you get in.

What happens on the other side of it — I'm going to be deliberate about what I share. Not because I'm being coy. Because some experiences lose something when you know too much going in, and OX is one of them. Chef Þráinn Freyr Vigfusson has built something that requires your full surrender, and knowing every detail in advance would undercut the whole point.

What I can tell you: I was there for six hours. I only know that because I checked my phone after I left.



The experience unfolds in two spaces, and the first one does something I didn't expect — it makes you feel completely at home. Not hotel-lobby comfortable. Actually at home. The kind of room where you exhale without realizing you were holding your breath. By the time you move to the second space, you're already in it. The tone has been set. Your shoulders are down. You're ready.

And then you walk into the second space. I gasped. I'm not exaggerating. It just came out of me.

I'm someone who notices the details — genuinely moved by them, actually — and ÓX operates at a level of care that I haven't encountered many places in the world. When you return from the restroom, your napkin hasn't been refolded. It's been replaced. A fresh one, perfectly placed, waiting for you. That's not a small thing. That's a philosophy. It tells you exactly how this kitchen and this team think about the people sitting in front of them, and it sets the tone for every single thing that comes out of that kitchen.


You'll be shocked to find out where this all came from
You'll be shocked to find out where this all came from

Manuel is a big part of the warmth in the room. He pours the wine with a generosity that goes well beyond what's in the glass — good energy, genuine presence, the kind of person who makes you feel like you're exactly where you're supposed to be. Watch for him. Let him guide you through the pairings. He's the real thing.

This is a 17-seat Michelin-starred restaurant where the kitchen itself came from the chef's grandmother's farmhouse — cabinets and all. That detail matters more than it sounds. There's a warmth to the space that you don't expect from fine dining, a feeling that you've been invited somewhere rather than seated somewhere. The chefs cook in front of you, explain what's on your plate, and genuinely want you to understand where everything came from. Iceland's land, its coastline, its centuries of resourcefulness — all of it right there on the counter.


Now the food. I've been trying to figure out how much to say, and I keep landing in the same place — I don't want to take this from you. What I will say is that I'm still thinking about it. Days later, I find myself scrolling back through my photos, stopping on certain dishes, trying to fully revisit what I tasted. That doesn't happen to me. I eat well, I travel often, and I move on. Not this time.


What Chef Þráinn does is take Iceland — the actual Iceland, the volcanic soil, the cold clean water, the centuries of making something extraordinary out of what the land offers — and puts it in front of you course by course. Nothing feels like a flourish for its own sake. Everything tastes like it couldn't have come from anywhere else on earth. There were moments where a single bite stopped the conversation at the counter. Not because anyone was being polite. Because sometimes food does that.

I went in knowing almost nothing, and I'm glad.

The lighting throughout OX is beautiful
The lighting throughout OX is beautiful

Somewhere around what I later realized was hour two, I got talking to a couple sitting nearby. They were from Cheyenne, Wyoming — not exactly a city with a straight shot to Reykjavík — and this was their eighth time at ÓX. Eighth. Think about what that means for a moment. The flights, the planning, the cost of the trip. And then, mid-meal, the woman next to me licked her plate. Yes, you read that right. Eighth visit, Michelin-starred restaurant, and she licked her plate. When I looked over she just shrugged and said there was no other choice. She wasn't wrong.


Book this the moment you know you're going to Iceland. Actually — book it before you even book your flights. Reservations open 90 days in advance, and they go fast. The full pairing — wine, local beer, house-made kombucha if you're not drinking — is included in the price. Around $525 all-in sounds steep until you're walking out into the Reykjavík night, wondering where the evening went.


What stays with me, beyond the food, the wine, and the room, is the staff. All of them. Every single person working that night moved through the space like they genuinely wanted to be there — not in the way hospitality training produces, but in the way that only comes from people who actually care about what they're part of. They remembered things. They checked on you without hovering. They made a room full of strangers feel like a table full of friends.

Could have stayed here all night
Could have stayed here all night

And that's the thing about ÓX that no photograph and no review can fully prepare you for. You arrive not knowing a single person in that room. You leave having had one of the best dinner parties of your life — at someone else's grandmother's table, in a country that isn't yours, with people you'll probably think about for years. That's not a restaurant trick. That's something much harder to pull off, and they do it every single night.


P.S. I know the pictures in this post are vague - that's intentional. I don't want to ruin it for you ... trust me!!

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